Brand Communities for Fast Moving Consumer Goods : An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer

Managing Diversity in Organizations

Greentech Innovation and Diffusion : A Financial Economics and Firm-Level Perspective

Learning and Innovation @ a Distance : An Empirical Investigation into the Benefits and Liabilities of Different Forms of Distance on Interactive Learning and Novelty Creation in German Biotechnology

Short Selling Activities and Convertible Bond Arbitrage : Empirical Evidence from the New York Stock Exchange

The Impact of Performance Budgeting on Public Spending in Germany's Laender

Firms in Open Source Software Development : Managing Innovation Beyond Firm Boundaries

Mergers & Acquisitions in the Machinery Industry

Driving Innovation in Service Organisations : A Study in the German Airport Industry

A Stakeholder Rationale for Risk Management : Implications for Corporate Finance Decisions

Excellence in Sales : Optimising Customer and Sales Management

Corporate Sustainability Management in the Energy Sector : An Empirical Contigency Approach

Strategies for Innovators : HHL Open School Case Book

Implementing International Services : A Tailorable Method for Market Assessment, Modularization, and Process Transfer

Integrated Market and Credit Portfolio Models : Risk Measurement and Computational Aspects

Power Bases and Informational Influence Strategies : A Behavioral Study on the Use of Management Accounting Information

Trust of Potential Buyers in New Entrepreneurial Ventures : An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities

Market-Driving Behavior in Emerging Firms : A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures

Industrial Dynamics and the Evolution of Markets in the Mutual Fund Industry

Strategic International Management : Text and Cases

Digital Storytelling : The Rise of User-Generated Content

Social Media : Fundamentals, Models, and Ranking of User-Generated Content

User-Generated Content and its Impact on Branding : How Users and Communities Create and Manage Brands in Social Media

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

User-Generated Content and its Impact On Web-Based Library Services : Questioning Authority

Integrating People Management into Public Service Reform

The Puzzle of Orofacial Pain : Integrating Research into Clinical Management.

Brand Management : Principles and Applications for Effective Branding

Integrating Language and Content

International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries

Towards Effective Place Brand Management : Branding European Cities and Regions

AI's Take on the Stigma Against AI-Generated Content

Integrating User-Centred Design in Agile Development

Digital Libraries : Integrating Content and Systems

Branding Blueprint - How To Build Your Brand Through Social Media And Content Marketing

Integrating Water Resources Management

UX Writing : Designing User-Centered Content

Integrating ChatGPT into Your Business

Integrating Microelectronics into Gas Distribution

Integrating Spirituality Into Multicultural Counseling