Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers' Purchase Intention

Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers' Purchase Intention

Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers' Purchase Intention

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Brand: Springer Fachmedien Wiesbaden
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